Crafting an Effective Brand Strategy: Representation and Impact
“We want to come across as a strong branding.”
Our art designer at 11thAgency has a rule, and that is to communicate through artworks and designs; he has a command over design language. Adjectives for Atlas are strong with research and planning, and also well-aware of the future opportunities in the world of economics.
We opt for the “strong” to be their branding language. The branding approach agreed upon was to show the stronghold of the Atlas team in the services and solutions they offer. The logo design; quite loudly depicts the strength part with a symbolic bull icon.
We picked the right keywords and sketched the exact visual representation of the brand that loudly narrates its story, and it eventually helped the brand scale rapidly.
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