We kicked off Gosite brand strategy with a team exercise on the client side and a concepting round on our side to nail down brand essence. A prescription for a whole that exudes believability, sales confidence, and grit. We sharpened the letterforms, slimmed the iconography, and—after tweaking the primary brand color—limited the formerly abundant color floods.
Nearly every member of the team lent their magic to this project, which required a long, expertly managed project timeline. Not only did we build a whole new brand system to create content around, we got mega-strategic with information architecture to streamline content that had grown quickly with their success. The new website honors their commitment to the client experience, with easy-to-navigate actions, appetizing verbiage that communicates a lot without overwhelming.
ALEX GOODE – CEO, GOSITE SAN DIEGO, CALIFORNIA