Realift is an idea that is targeting a business whose audience is late millennials to Gen-Z, the era of digital transformation and social revolution who judge the brand based on its visual representation to serving behavior; so the margin of error is minimal.
The visual strategy was designed as per the preferences of the target audience. Use colorful elements that shouldn’t look too vibrant and shapes; that complement the brand ideology. Keeping all the prospects in mind, we designed their logo that had a contemporary touch yet was sophisticated.
Realift is a solution that fills the vacuum of the real-time experience, which exists between physical shopping and online shopping. The virtual world is evolving, and the need to eliminate the gap between real-time experience, and the online world is ever so important now.
11thAgency fancied an easy-to-understand representation of the brand where it’s easy to read and comprehend what the brand is all about. So the use of colors and fonts were singled out, keeping the easy-to-go and visitor-friendly approach in mind.
“Not much experiment with the stationary, we would like to keep the cultured look, but the clarity is crucial; it must look businesslike”
11thAgency takes the desires of our customers into account, we had a very steady approach while designing the stationery. Since this is a B2B brand, the stationary and appearance were designed accordingly.
Realift wanted to keep its website elaborative, loudly telling all about the business. A young team motivated by their idea wanted to explain precisely what they offer.
“Just say it loudly we are offering augmented reality (A.R)”
While driving the website design, strategy, and wireframing; we kept in mind the clarity of thought process team Realift had in mind.
The brand information had to be represented clearly; the UI UX Design helped stakeholders see what our website architects have constructed. For Realift, the idea was to construct a self-explanatory interactive site using spot illustrations and high quality images. We structured a clean, attractive UI; the thing to flaunt is how well we have used the shape in the logo throughout our website.
“Good looks only last till you make the first click” – 11thAgency
It’s not just about good designs but also proper functionalities; an interactive, user-friendly online presence that communicates brand attributes is also essential.
Exhibiting augmented reality (AR) in real-time in a virtual world demands strong development knowledge; the idea of a virtual fitting room seems astonishing but is equally challenging.
Realift was very specific about every inch of the functionalities they wanted. This was also a learning curve for us to overcome the challenges.
Realift is a team of young entrepreneurs who also had to present the idea to different brands that they were targeting. For this purpose, they want a presentation design or a pitch deck design that is made, as per the brand ideology and creatives. Using the elements and illustrations from the website we made sure that it must seem like a true representation of the brand; from content to images everything was well synced.
The idea was; that the moment a person sees the presentation or the website first could easily relate, the same ideology is carried through all the platforms, be it social media or application development.
Realift bridges the gap between online and physical retail stores with try-on experiences.
This was made possible, by using character design skills, made based on the measurements customers provide
A mobile application is preferred by customers if it provides solutions for recurring activities; such as socialization, communication, and entertainment. Shopping is also one of them. We adopted an easy-to-understand approach and didn’t want the customers to get agitated by the complexity of inputs.
With attention to each detail, from branding to application development, our approach was human-centric to get the maximum outcome in terms of leads and clicks.
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