Website
Services Provided
- Brand Design & Strategy
- Branding Solution & Stationary
- Web Design & Development
- Lead Generation
- SaaS Product Design
- Digital Marketing Design
- Presentation
- Markeitng, Sales Pitch Deck
About Union Test Prep
Union Test Prep runs a SaaS platform that helps students, parents, teachers, and tutors track learning progress and prepare for high-stakes exams. We redesigned the product’s website and visual identity to make a complex tool feel friendly, clear, and easy to start using, whether a student is preparing for an admissions test or a parent is setting up a classroom.
The Challenge
Test prep tools are often dense and intimidating, and the people using them have very different needs. A student wants to start practising today. A parent wants to see progress. A teacher or tutor wants to manage a whole class. The site had to speak to all of them without losing its focus on learning outcomes.
- Four audiences with different goals: students, parents, teachers, tutors, and businesses.
- A product with many features (classrooms, progress reports, study tools) that had to be easy to understand at a glance.
- A need to feel welcoming to younger learners and their families, not just adult professionals.
What we did
We built a playful but organized visual system around a sketch-style theme. Illustrations, icons, and typography carry the personality, while clear layouts keep the product’s features easy to follow.
- Playful sketch-style theme with a vibrant colour palette and themed illustrations for each section.
- Interactive icons and buttons, background frames, and dynamic animations for the key moments.
- Inclusive characters and gamification elements to keep younger learners engaged.
- Brand guideline design, custom artwork for the UI, and a sketch-style look across the product.
- Social media design for the education-based SaaS app, so the look carries across channels.
The product
The site presents the product’s core features clearly: a classroom overview, student progress reports, and easy student enrolment by email, login link, or CSV upload. Study tools (cram course, flashcards, practice questions, study guides, and practice lessons) are grouped so each one is easy to find.
Marketing and social
The same visual language runs across social posts, merchandise, and print. Posts use short, playful headlines and clear calls to action, so the brand reads as one system wherever a parent or student sees it.
Results
These figures come from the agency’s published case study. Label them as agency-reported until Union Test Prep confirms them.
- 1000+ signups (agency case study).
- 10,000+ query searches (agency case study; confirm what this counts).
- 500+ premium partners (agency case study; confirm the definition).
- Classroom is free for educators, and upgrading learners to Premium is 20% off (live site).
