Project Overview
For Rivly, We crafted a powerful brand identity and a full-scale marketing design system to position them as a standout marketplace for U.S. sellers. This project involved a seamless fusion of branding, social media ads, marketing collateral, and sales assets designed to drive conversions and elevate brand recognition.
Industry
Ecommerce
Company size
10+
Services Provided
- Brand Design & Strategy
- Branding Solution & Stationary
- Web Design & Development
- Lead Generation
- SaaS Product Design
- Digital Marketing Design
- Presentation
- Markeitng, Sales Pitch Deck
The Challenge
Rivly emerged with a bold mission: to create an e-commerce marketplace exclusively for U.S.-based businesses, offering an alternative to platforms dominated by overseas sellers. Their goal was to provide a platform that supports local businesses, ensures product authenticity, and fosters a community-centric shopping experience.
However, Rivly faced several challenges:
- Complex Onboarding: Integrating sellers from platforms like Amazon and Shopify required a seamless and intuitive process.
- Brand Trust: As a new marketplace, establishing credibility and trust among both sellers and shoppers was paramount.
- User Experience: Designing a user-friendly interface that caters to both tech-savvy and non-technical users was essential.
- Scalability: Ensuring the platform could handle a growing number of users and products without compromising performance.
Our Solution
At 11thagency, we embarked on a comprehensive approach to address Rivly’s challenges:
1. Strategic Branding & Identity
- Logo & Visual Identity: Developed a modern, trustworthy, and patriotic brand identity that resonates with American values.
- Color Palette: Chosen to evoke trust, reliability, and a sense of community.
2. User-Centric Website Design
- Platform: Built the website on Webflow for flexibility and scalability.
- Responsive Design: Ensured optimal viewing across devices, enhancing user engagement.
- Intuitive Navigation: Simplified user journeys for both sellers and shoppers.
3. Seamless Seller Onboarding
- Integration Capabilities: Enabled easy integration with Amazon and Shopify, allowing sellers to import products effortlessly.
- Guided Setup: Provided step-by-step onboarding to reduce friction and enhance user confidence.
4. Enhanced Trust & Security Features
- Seller Verification: Implemented rigorous verification processes to ensure all sellers are U.S.-based.
- Review System: Established mechanisms to prevent fake reviews, enhancing shopper trust.
5. Scalable Infrastructure
- Performance Optimization: Ensured fast load times and smooth performance, even as the platform scales.
- Modular Design: Allowed for easy addition of new features and functionalities as the platform grows.
Key Features & UX Highlights
- Quick Setup: Sellers can set up their store in under 15 minutes with no upfront costs.
- Inventory Sync: Real-time synchronization with Amazon FBA and Shopify inventories.
- Flexible Fulfillment: Options for self-shipping or integration with third-party logistics providers.
- Transparent Pricing: Low commission rates between 8-15%, with clear reporting and bi-monthly payouts.
- Community Focus: Features that promote local businesses and encourage community engagement.
Results & Impact
Since the launch of the revamped Rivly platform:
- Platform: Built the website on Webflow for flexibility and scalability.
- Seller Growth: Over 14,000 U.S.-based businesses have joined the platform.
- User Engagement: Increased user retention and positive feedback on the platform’s usability.
- Brand Recognition: Enhanced brand visibility and trust among target audiences.
Conclusion
Our collaboration with Rivly exemplifies how strategic design and development can overcome complex challenges, resulting in a platform that not only meets business objectives but also fosters a sense of community and trust.
Ready to transform your digital presence? Partner with 11thagency—where innovation meets execution.
512-333-4515