Project Overview
To capture the essence of effective and inclusive test prep, We chose a playful yet professional doodle style that resonates with a broad audience. First, We focused on visualizing diverse learners actively engaged in their study environments, using elements like books, laptops, and data-inspired graphics (such as graphs and charts) to emphasize the data-driven approach. Incorporating school-themed items subtly throughout the design helps reinforce the educational theme while maintaining a friendly, approachable look. The hand-drawn elements ensure a human touch, reflecting the personalized nature of learning and the supportive environment the test prep solution aims to provide.
Industry
Education
Company size
10+
Services Provided
- Brand Design & Strategy
- Branding Solution & Stationary
- Web Design & Development
- Lead Generation
- SaaS Product Design
- Digital Marketing Design
- Presentation
- Markeitng, Sales Pitch Deck
Theme: Empowerment through Learning
Create visuals that inspire and encourage growth, focusing on the theme of unlocking potential. Use visuals that showcase knowledge as a superpower, with engaging phrases like “Your Path to Mastery” and “Future-Ready Skills” to resonate with the audience.
Color Palette
Choose a vibrant, educational palette — a mix of electric blue, bright orange, soft purple, and lime green. This combination provides a playful yet professional feel that reflects the lively and engaging nature of education.
Typography
Use bold, clear fonts with high readability for calls to action, combined with softer, rounded fonts to create a welcoming, friendly atmosphere. Avoid overly formal fonts to keep the tone accessible and modern.
Visuals and Graphics
- Animated Icons: Use icons for learning tools like books, pens, and digital devices to represent learning in an interactive, tech-friendly way.
- User-Centric Illustrations: Illustrate students, teachers, and professionals using the app, ideally with diverse characters to promote inclusivity.
- Infographics & Microlearning: Incorporate quick tips, facts, or mini-tutorials as carousels or stories, delivering valuable insights in a digestible format.
Engagement Tactics
- Polls & Q&As: Incorporate quick tips, facts, or mini-tutorials as carousels or stories, delivering valuable insights in a digestible format.
- Behind the Scenes: Share glimpses of the platform’s features or development updates to make the app feel accessible and trustworthy.
- User Testimonials: Highlight student success stories and real-life transformations powered by the app.
This direction keeps the branding upbeat and interactive while ensuring the educational aspect remains front and center, building a learning community around the SaaS.
512-333-4515