With such an expansive product, it was paramount to wireframe every view and interaction before starting visual design. This product would be used by small-to-mid-range retailers with an audience. Wire-framing before design ensured a complete and thought-out user experience. A custom set of iconography helped lend approachability while aiding in interface navigation.
11thagency had a hand in the look and feel of the Website, working with the team of Volusion to select materials, and make the product both beautiful and visually consistent with the brand.