Volusion wanted an e-commerce solution website. The challenge was not only how to differentiate Volusion in a sea of competitors, but how to convey their passion for business owners to succeed. But the real challenge came in designing and developing a fluid website that could communicate how intuitive and rewarding their platform is to use. While capturing everything Volusion offers.
- Web UI/UX
- Email Brandign & GIF Animation
- Print Design / Brochures
- Email Presentation PPT
- Product Design
- Documents, Artworks
Our initial step in a project is to define the brand identity. we focused first on its user experience. We led with an abbreviated brand strategy process that set up the product design work. It also informed the full branding process to come, wherein we further expanded upon brand values and defined a direction for the larger brand experience.
With such an expansive product, it was paramount to wireframe every view and interaction before starting visual design. This product would be used by small-to-mid-range retailers with an audience. Wire-framing before design ensured a complete and thought-out user experience. A custom set of iconography helped lend approachability while aiding in interface navigation.
11thagency had a hand in the look and feel of the Website, working with the team of Volusion to select materials, and make the product both beautiful and visually consistent with the brand.