Do you know that 85% of business apps will be SaaS-based by 2025? According to BetterCloud, software as a service, referred to as SaaS, has seen an upsurge of growth this decade like never before. The shift of preferences for automation over traditional manual processes has already won millions of fans and loyal customers across the Globe, making the industry worth more than $195 billion.
It makes perfect sense that many businesses choose this model. However, some things could be more rosy for beginners. This sector’s massive popularity has led to an oversaturated market, which created cut-throat competition and raised the bar for. The tendency is that quality of service alone no longer plays a fundamental role in decision-making. The studies show that customers base their decisions on trust and positive brand perception. Surprisingly, establishing a strong brand identity has become more important than lead generation and income.
Reasons Why Brand Identity Is Crucial For Startups
Establishing a strong SaaS brand identity early is crucial for the company’s future and overall success for these reasons.
First, it underlies a solid foundation and translates your vision, mission, and ideology into assets (e.g., visual identity) and actions (e.g., customer support).
Second, it builds strong bonds among team members and helps to make the right brand-tailored goal-specific decisions, channeling all efforts in the right direction and creating a strong and prolific culture.
Third, it has a significant impact on brand recognition. It changes how people perceive your brand, or to be more precise, makes them see your company as you want them to see it.
Finally, it builds much-needed brand awareness that is crucial in fostering trust. It is the foundation of acquiring a customer audience and helping them become comfortable with your products and services.
From a psychological point of view, everything is simple: brand awareness promotes trust that builds loyalty. These aspects lead to higher conversions, stronger customer relationships, longer company life, bigger revenue, and more positive acceptance of new services and products.
Breathe life into your SaaS brand
Our experienced team helps breathe life into your SaaS business by defining and developing your SaaS brand.
We develop brands that capture the essence of SaaS businesses around the world. We then create the names, taglines, key messages and logo designs that bring these businesses to life.
Ready for a strong SAAS brand identity?
- SAAS Branding
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Up For a new ‘ SaaS Project ‘ Sign up For 11thAgency today for SAAS Branding and enjoy a 15% discount on your journey to visual excellence.
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