Amz Pathfinder

Rebranding Success of The World’s Best E-commerce Business

Amz Pathfinder

Amz Pathfinder is 3P sellers on the North American and European amazon markets providing Content Marketing, Ad strategies, PPC Audit Google Ads & much more.


Macungie, PA, United States18062


Amazon Advertising
Content Services Agency
Amazon Ad Strategies
E-Commerce Agency
PPC Audit

Company size

49+ Employees


  • Rebranding
  • Brand design & strategy
  • Visual identity and Brand messaging
  • Web design and development
  • Custom artwork and animation
  • WordPress CMS Implementation
  • Brand guidelines
  • Web Optimization
  • SEO / SEM

Client: Amz Pathfinder

Amz Pathfinder’s is an amazon advertising and content services agency working with 3P sellers on the North American and European amazon markets leading world’s best amazon services providers founded in 2015, operating in the United States and serving more than 220+ brands. They build profitable Amazon Ad Strategies for your ecommerce business so you don’t have to.

The Challenge

Amz Pathfinder’s experts in amazon advertising & content services but beside their strong services their branding wasn’t up to the mark and could not stand in the crowd with their existing branding cause their existing brand was selling them short. Having secured $25M+ in Amazon ad revenue!

But with their weak branding they could not provide effective amazon ad strategies, content services, growth hacks and the real connection to their customers that you don’t typically see in the amazon market. Functionally, they needed to create a more cohesive experience across their website, increase conversions and create more flexibility for their internal teams.

The Solution

11thAgency is well experienced in providing the current trends of branding for amazon, E-Commerce & performance as well as affiliate marketing. We are experts in converting the existing start-ups into brands.

11thAgency teamed up to revamp Amz Pathfinder. We refreshed the Amz Pathfinder brand with an updated website design, color scheme and UI/UX. We also designed custom artworks and built a flexible new website and an easy-to-use CMS platform.

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Bespoke WordPress CMS

WordPress CMS built as per the requirement of Speed & content management. Deployed WordPress and custom Gutenberg blocks, the new Amz Pathfinder website delivers a beautiful visual design that matches the Amz Pathfinder brand.

Not only did we design the “core” content blocks included in WordPress, but we also developed custom content blocks. With them, the Amz Pathfinder marketing team can quickly create consistent and visually appealing layouts without relying on developer support.

Website & UX Development

We created the brand and 100 unique visuals to improve communication of Amazon E-commerce marketing. We’ve redesigned everything except their logo. We introduced a new complementary color system, patterns, visuals, etc. The new identity serves as a strong foundation for a more E-Commerce -centric.

Our data-backed research combined with a strong cross-team collaboration ensured we took a more holistic approach to create the Amazon E-Commerce business brand.

Strategic Visual Evolution.

To become a public amazon advertising agency with the largest market share of Amazon E-commerce globally in the next ten years, Amz Pathfinder needed a profound and dynamic design language to continue its growth properly.

Amz Pathfinder’s visual identity has been completely transformed with a new typeface, color palette, and illustration style to breathe passion, innovation, and consistency into the brand.

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“ We were impressed by their execution speed and the quality of work for the price we paid.“

- Brent ZahradnikFounder, AMZ Pathfinder

The Result

Reduced homepage bounce rate within 30 days of launching the new website.

Raised in after launching the rebrand.

Speed Optimization
Optimized the Web view Mobile view speed from 30% to 90%

Search Engine Marketing & Optimization
Provided SEM & SMO increasing 50% of the market growth optimization

Conversion rates
Increase in 25% of lead conversions through website