Website
Services Provided
- Website design
- Brand system
- Layout and wireframing
Services Provided
- Website design
- Brand system
- Layout and wireframing
About Pangenea
Pangenea is a smart ring that tracks sleep, stress, cycle and recovery around the clock, then links that data to the user’s DNA. The site describes it as “The World’s First Smart Ring That Knows Your DNA”.
The Challenge
The product combines two kinds of data, wearable readings and DNA results, that most people have never seen side by side. The site has to make that link clear enough that a visitor understands the ring and what it does for them.
The ring is the only product on the site. It is shown in three finishes, and the design presents it as the link between daily data and DNA results.
The product
The ring comes in three finishes, shown in the design as Silver, Gold and Black, each at $249. The same ring appears in use and on a desk, so the visitor sees it in both everyday and product settings.
The solution
The design opens with the promise “Know yourself. Become yourself.” It then turns the product’s data into plain statements such as “Turning doubt into data” and “Smart analysis that actually matters”, and pairs them with photography of people using the ring in everyday life.
What it tracks
Each of the five areas answers a practical question, so the reader can see which part of the ring matters to them before reading the detail.
The site groups the tracking into five areas. Each area pairs wearable data with a clear question the user can act on.
Energy: heart rate and HRV, caffeine metabolism and timing, and nutrient absorption.
Stress: HRV, temperature, burnout risk, cortisol levels and resilience.
Recovery: steps, calories, HRV, sleep and training suitability for aerobic, strength and muscle-growth work.
Longevity: trends in long-term health signals and a genetic ageing profile, including telomere length and age-related risks.
The brand system
The brand uses Electric Blue, Jade Green and Midnight Navy as its colour family. The main typeface is Proxima Nova.
